Corporate Digital Engagement and volunteering through Zooniverse

Over the years a growing number of companies have included Zooniverse in their digital engagement and volunteer efforts, connecting their employee network with real research projects that need their help.

It’s been lovely hearing the feedback from employees:

“This was an awesome networking event where we met different team members and also participated in a wonderful volunteer experience. I had so much fun!”

“This activity is perfectly fitted to provide remote/virtual support. You can easily review photos from anywhere. Let’s do this again!”

“Spotting the animals was fun; a nice stress reliever!’

The impact of these partnerships on employees and on Zooniverse has been tremendous. For example, in 2020 alone, 10,000+ Verizon employees contributed over a million classifications across dozens of Zooniverse projects. With companies small to large incorporating Zooniverse into their volunteer efforts, this new stream of classifications has been a tremendous boon for helping propel Zooniverse projects towards completion and into the analysis and dissemination phases of their efforts. And the feedback from employees has been wonderful — participants across the board express their appreciation for having a meaningful way to engage in real research through their company’s volunteer efforts. 

A few general practices that have helped set corporate volunteering experiences up for success:

  • Focus and choice: Provide a relatively short list of recommended Zooniverse projects that align with your company’s goals/objectives (e.g., topic-specific, location-specific, etc.), but also leave room for choice. We have found that staff appreciate when a company provides 3-6 specific project suggestions (so they can dive quickly into a project), as well as having the option to choose from the full list of 70+ projects at zooniverse.org/projects
  • Recommend at least 3 projects: This is essential in case there happens to be a media boost for a given project before your event and the project runs out of active data*. Always good to have multiple projects to choose from. 
  • Team building: Participation in Zooniverse can be a tremendous team building activity. While it can work well to just have people participate individually, at their own convenience, it also can be quite powerful to participate as a group. We have created a few different models for 1-hour, 3-hour, and 6-hour team building experiences. The general idea is that you start the session as a group to learn about Zooniverse and the specific project you’ll be participating in. You then set a Classification Challenge for the hour (e.g., as a group of 10, we think we can contribute 500 classifications by the end of the hour). You play music in the background while you classify and touch base halfway through to see how you’re doing towards your goal (by checking your personal stats at zooniverse.org) and to share interesting, funny, and/or unusual images you’ve classified. At the end of the session, you celebrate reaching your group’s Classification Challenge goal and talk through a few reflection questions about the experience and other citizen science opportunities you might explore in the future. 
  • Gathering stats: Impact reports have been key in helping a company tell the story of the impact of their corporate volunteering efforts, both internally to their employee network and externally to their board and other stakeholders. 
    • Some smaller companies (or subgroups within a larger company) manually gather stats about their group’s participation in Zooniverse. They do this by taking advantage of the personal stats displayed within the Zooniverse.org page (e.g., number of classifications you’ve contributed). They request that their staff register and login to Zooniverse before participating and send a screenshot of their Zooniverse.org page at the end of each session. The team lead then adds up all the classifications and records the hours spent as a group participating in Zooniverse. 
    • If manual stats collection is not feasible for your company, don’t hesitate to reach out to us at contact@zooniverse.org to explore possibilities together. 

We’ve also created a variety of bespoke experiences for companies who are interested in directly supporting the Zooniverse. Please email contact@zooniverse.org if you’re interested in exploring further and/or have any questions. 

If you’re a teacher, school administrator, student, or anyone else who might be interested in having Zooniverse help you in fulfilling student volunteer or service hour requirements, please check out https://blog.zooniverse.org/2020/03/26/fulfilling-service-hour-requirements-through-zooniverse/ 

*Zooniverse project datasets range in size; everything from a project’s dataset being fully completed within a couple weeks (e.g., The Andromeda Project) to projects like Galaxy Zoo and Snapshot Serengeti that have run and will continue to run for many years. But even for projects that have data that will last many months or years, standard practice is to upload data in batches, lasting ~2-4 months. When a given dataset is completed, this provides an opportunity for the researchers to share updates about the project, interim results, etc. and encourage participation in the next cycle of active data. 

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